On a rainy September morning, a pair of cattle ranchers browsed the refrigerated meat cases at a Walmart Inc. store in Mandan, N.D., snapping cellphone photos of an unwelcome invader among the shrink-wrapped ground beef: Beyond Meat Inc. patties, made from pea protein and coconut oil. After a separate check at a nearby local supermarket, the ranchers headed to the North Dakota Department of Health. They showed officials the photos and warned of food-safety risks from mixing plant burgers with the traditional beef kind.
 
Their message: Meatless burgers don’t belong on beef’s turf.
 
The impromptu inspection by the ranchers—one of whom was Kenny Graner, president of the U.S. Cattlemen’s Association—is just one front in a growing war against their plant-based rivals. Cattle ranchers and their allies are pushing regulators to scrutinize alternative meat-makers, recruiting food scientists to test plant-based products for potential health risks, and ramping up counter campaigns to highlight beef’s nutritional benefits while comparing their rivals to dog food.
cow by Wolfgang Hasselmann is licensed under UnSplash Insplash
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