After an Oklahoma police officer received a derogatory message on his Starbucks cup on Thanksgiving, a Veteran-owned coffee company is stepping up to honor his police department.
Evan Hafer, the Green Beret founder and CEO of Black Rifle Coffee Company, told Fox News his Veteran-owned and operated company has been, and will always remain, committed to supporting service members and first responders. That's why they pledged in a tweet to "hook them up" with some caffeine.
"This is unacceptable. We always back the blue," Black Rifle Coffee wrote in reaction to the Thanksgiving incident that resulted in several apologies from the Seattle-based coffee giant, along with the suspension of the employee who wrote "Pig" on the police officer's coffee order.
"They won't be needing to go anywhere for coffee for a while."
Black Rifle Coffee✔@blckriflecoffee
Can someone get us the name and location of the precinct of the officer that had PIG written on his Thanksgiving order for coffee so we can hook them up. They won’t be needing to go anywhere for coffee for a while. #brcc #thinblueline #backtheblue
10:17 PM - Nov 29, 2019
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Hafer said there has been an increase in corporations "embracing progressive ideologies that degrade law enforcement officers and distort the work they do on our behalf," which he says "has created a trickle-down culture of disdain and disrespect."
He wants to reverse that.