Mustard greens are a nutrient-dense source of vitamins and minerals, but their bitter flavor makes them unpalatable to many. To remedy the problem, Tom Adams, cofounder and CEO of Pairwise, told Wired, “We basically created a new category of salad.”
The agricultural biotechnology company, founded in 2017, had raised $90 million by 2021, and $115 million total, “to bring new varieties of fruits and vegetables to market.”
Its first product, Conscious Greens Purple Power Baby Greens Blend, is also the first CRISPR-edited food available to U.S. consumers.
Gene-edited mustard greens coming to U.S. stores
Pairwise scientists used the gene-editing technology known as CRISPR, to edit mustard greens’ DNA, removing a gene that gives them their pungent flavor.