-Source-The Business Insider- 100 Gen Zs shared with Business Insider what they think makes them different from millennials and a few trends were clear. Gen Zs believe themselves to be social justice-minded and more dependent on technology than millennials. Marketers have noticed that this generational cohort isnt as brand-conscious as their peers and theyre much more frugal.. My first memory ever is using dial-up internet (I think I was interested in the weird sounds) my parents are Baby Boomers and I lived at least half of my life without the conveniences of mobile internet In other words Im a millennial. Millennials have been framed as selfish psychologically scarred in constant need of validation and killing several industries from casual dining to (perhaps worst of all) bar soap. But now its time for a new generation to take the spotlight and the heat: Generation Z or all Americans born after 1997 are the newest generation. As Ive reported on this emerging generation and talked to Gen Zs nationwide Ive been struck by the differences this cohort has in comparison to myself and my fellow millennials. And marketers and teens alike have been happy to highlight the differences. Heres what they say sets these two generations apart: Gen Zs dont know a world before mobile technology while Millennials spent much of their childhoods without social media or smartphones
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