-Source-CNBC- As tit-for-tat tariffs take effect in major global markets some companies are already raising prices or making business changes to cope with higher costs. In response to Trump administration tariffs on steel and aluminum imports Canada Mexico and the European Union have each retaliated with duties on U.S. goods. Mexicos tariffs took effect June 5 on U.S. products such as pork cheese cranberries whiskey and apples. The EU enacted tariffs Friday on more than $3 billion worth of U.S. goods including bourbon yachts and motorcycles. Canada plans to implement tariffs on July 1 on up to roughly $12.5 billion in imports of U.S. products such as yogurt caffeinated roasted coffee toilet paper and sleeping bags. The White Houses stated goal in implementing tariffs is protecting U.S. jobs but the initial business response indicates U.S. companies are taking a hit. Here are some of the American-made goods that are being affected and the markets where their prices are going higher: Jack Daniels The price of a 700 ml bottle will go up about 10 percent in the EU as a result of the blocs tariffs on certain U.S. goods according to a statement from parent company Brown-Forman. Europes bourbon tariff is a money grab says Kentucky governor Europes bourbon tariff is a money grab says Kentucky governor Motorcycles Harley-Davidson said Monday it is shifting some production overseas since EU tariffs will increase the average cost of a bike by $2200. The duties will also reduce the Wisconsin-based companys 2018 profits by 5 to 8 percent according to a CNBC analysis of Thomson Reuters data and Harleys cost projections. Rising steel prices due to the tariffs could trickle through to the prices of bikes for U.S. customers at some point but the company so far is maintaining that it will eat the higher costs.