How A Millennial Couple Spent Their Last $1000 To Build An 8-Figure Business

-Source-Forbes- Brandon and Kaelin Poulin met in 2013 while working for a weight loss company. They married less than two years later. When they decided to take an entrepreneurial leap together and launch their own business they were struggling to afford groceries and make rent. After dipping into their emergency stash of $1000 they launched LadyBoss an e-commerce site offering a weight loss system for women that spans supplements merchandise and digital services. Nearly four years later it has grown to a multimillion dollar business (projected to cross $30 million in sales this year) and its one of the fastest growing e-commerce weight loss companies in the world. Succeeding in e-commerce is a feat in itself. A widely-cited statistic purports that 80 of e-commerce startups fail which makes the Poulins story all the more remarkable. I sat down with them to find out how they went from broke to eight-figures in three years. Know Your Customer Like Yourself The Poulins had a head start with market research. They had the benefit of over four years of intimately getting to know their target customers throughout their work history. We were in the trenches with our customers and involved in their lives for a long time in our previous work" said Brandon Poulin. We hung out in the same online forums they were in we worked out at the gyms they went to ate at the places they ate and listened to what they listened to."